RED BULL
While working at Kastner & Partners, I developed a series of experiential marketing concepts for Red Bull focused on participation, community, and brand engagement.
The projects explored ways to extend Red Bull beyond the product itself by creating memorable experiences rooted in action sports, competition, gamification, and live events.
My responsibilities included concept development, copywriting, campaign ideation, visual references, and presentation design.
ANGLERFISH TV AD
TV campaign concept developed for Red Bull while at Kastner & Partners London. Conceptualised the idea, storyboarded it, and wrote the copy with my creative partner, Jack Collins.
FISHERMAN TV AD
TV campaign concept developed for Red Bull while at Kastner & Partners London. Conceptualised the idea, storyboarded it, and wrote the copy with my creative partner, Jack Collins.
RED BULL REDEMPTION
An experiential recycling campaign encouraging consumers to recycle Red Bull cans in exchange for access to future Red Bull events.
Cities competed against one another through public recycling stations, turning sustainability into a social and competitive experience.
RED BULL FUELFORFUEL
An experiential recycling campaign encouraging consumers to recycle Red Bull cans in exchange for access to future Red Bull events.
Cities competed against one another through public recycling stations, turning sustainability into a social and competitive experience.
THE THUNDERGROUND!
A concept that transformed abandoned London Underground stations into temporary Red Bull skate and music venues.
The campaign combined live events, skateboarding, music, social content, and competition into a single immersive experience.
