While working front-of-house at BrewDog Pentridge, I identified opportunities to create organic social content around events, promotions, and venue activity.

Working within the realities of a busy hospitality environment (during shifts) and having limited production resources, I developed short-form video content shot on my phone designed for Instagram Reels and platform-native engagement.

Projects included promotional event content, campaign reels, and creative concepts using trending formats and simple in-house production techniques.

This work focused on creating engaging content quickly, adapting ideas to suit available time, locations, and resources while maintaining brand consistency.